TAG Heuer SLR Laptimer Chronograph

TAG Heuer will launch the SLR Laptimer Chronograph in October. Inspired by the race cars, TAG Heuer's SLR Laptimer Chronograph stainless steel case measures 47 mm in diameter. The design of the case is characterized by the sports aesthetics and dynamic lines.

TAG Heuer unveils partnership with car designer Ken Okuyama

Japanese designer Ken Okuyama has teamed up with TAG Heuer to integrate two Grand Carrera Calibre Chronographs in the dashboard of his revolutionary K.O.7 Spider, a perfect match with the avant-garde design, technology and engineering of this new high-performance and eco-compatible GT car.

The revolutionary K.O. 7 Spider combines refined materials and innovative technology in a thoroughbred design. Graphite, stamped aluminum and alloys make this lightweight car both powerful and extremely fuel-efficient. Its engine is powerful, yet low-emission, so that it allies speed with ecological responsibility.

TAG Heuer to launch mobile phone

TAG Heuer has signed an exclusive international licensing agreement to design, produce and market mobile phones signed TAG Heuer.

The first TAG Heuer-branded communications devices will reflect the functional excellence and avant-garde design that are synonymous with the renowned watchmaking brand. TAG Heuer has dedicated a special project team of designers and watch developers to the initiative for three years to create a complete range of custom-designed watches and accessories, all featuring the impeccable finishing details and unique functionalities emblematic of the brand.

The first TAG Heuer mobile phone is scheduled for commercial launch in the second half of 2008.