Prada Soho

Prada, World-renowned fashion retailer, instructed Architect Rem Koolhaas and the Office of Metropolitan Architecture to rethink the shopping experience to create a store that would, through flexible interiors and digital wizardry, continuously support the mystique of the Prada brand. Prada SOHO is everything hip, lush and cool. It's $800 handbags and $1,300 trench coats draped around the store like art make for an enjoyable show. The Prada store on Broadway in SOHO amounts to a climax loft, a complex design representing years of urban evolution.

575 Broadway

New York, NY 10012

Cross Street: Prince Street

Phone: (212) 334-8888