McLaren will be launching a completely new car brand ‘McLaren Automotive.’ A press conference will be hosted by Chairman Ron Dennis and Managing Director Anthony Sheriff on March 18 , 2010. They will tell the story of McLaren Automotive and the MP4-12C and cover topics such as investment, manufacturing, production, development, design, heritage and the Formula 1 process and technology transfer.
For this occasion McLaren will be doing something they have never done before – they will be hosting a live webcast of the entire event.
