Louis Vuitton will unveil Blason, its new collection of fine jewelry designed in collaboration with Pharrell Williams and Camille Miceli during the upcoming Paris couture shows, Fashion Week Daily reports
Blason is the symbol of a dynasty, synonymous with a coat of arms, and for centuries has conveyed aristocratic heritage from one generation to another. Louis Vuitton is expected to unveil four separate and distinctly themed lines under Blason that will launch this spring at its flagship stores worldwide. The pieces range in price from 1,400 to 420,000 Euros, or approximately $2,070 to $621,000.
Louis Vuitton will officially unveil the Blason collection to press on January 21.
