TAG Heuer to launch mobile phone

TAG Heuer has signed an exclusive international licensing agreement to design, produce and market mobile phones signed TAG Heuer.

The first TAG Heuer-branded communications devices will reflect the functional excellence and avant-garde design that are synonymous with the renowned watchmaking brand. TAG Heuer has dedicated a special project team of designers and watch developers to the initiative for three years to create a complete range of custom-designed watches and accessories, all featuring the impeccable finishing details and unique functionalities emblematic of the brand.

The first TAG Heuer mobile phone is scheduled for commercial launch in the second half of 2008.