Gucci, the flagship brand of French luxury group PPR, is the world’s most coveted luxury brand according to a global luxury brands survey by The Nielsen Company.
In the latest survey, one in five global consumers said they would choose to buy Gucci (over any other luxury brand) if money was no option, making the Italian fashion brand that was revived by Tom Ford in the 1990’s the most coveted and aspirational luxury brand in the world today.
Chanel and Calvin Klein tied for second place in Nielsen’s 48-country global online survey that was conducted in November 2007. In fourth place came Louis Vuitton, followed by Giorgio Armani, Christian Dior and Versace.
Two years ago in the same survey, Gucci shared top honours in the survey with Giorgio Armani – which has since slipped to fourth place in current global rankings.