Net-a-Porter.com has released am iPhone application, the Net-App. Shoppers can browse handbags, clothes and shoes; read the site's weekly fashion stories; and make purchases reports Luxist. The potential for shopping on phones "is massive," said Alison Loehnis, v.p. of sales and marketing at Net-a-Porter.com, in the Times. "We feel very strongly that third-generation technology is the new shop window. No one wants to be bound to their computer anymore."