UK-based Superbrands Limited has named Aston Martin as the UK's coolest brand. Coolbrands is an unprecedented initiative from the Superbrands organisation and is considered a key barometer of the nation´s coolest brands, people and places.
At its core is the Coolbrands Council who judge which brands have created a cool reputation at this point in time. This year's council included DJ & MTV presenter Trevor Nelson, designer Ben de Lisi and Dazed and Confused Editor, Nikki Bidder. Superbrands has also joined forces with YouGov, the UK´s most accurate research agency to ask the consumers themselves which brands they rate as ´CoolBrands´.
