“Having my name on the Absolut bottle is crazy and fantastic,” said Watkins, who is based in Stockholm and Milan. “I’m Swedish, so the brand has always been there for me, and looking back at previous Absolut collaborations, it’s truly a great honour to be in that company.
“With my bottle decor and the campaign imagery, I wanted to convey something of my own vision regarding the archetype of cosmopolitan glamour,” Watkins added. “The flavour is a traveller’s exclusive and travelling is one of my great passions. Everything I do is all about people and places, travelling and new experiences.”