The Le Book 2010 London is designed by Gareth Pugh. Along with creative director Daren Ellis and filmmaker Ruth Hog-leg, Gareth Pugh designed this edition of Le Book London 2010.
Daren Ellis: “Gareth Pugh is one of the most talented and interesting designers working in fashion today. What I most admire about him is that he always stays true to his identity. I wanted to bring this strong visual identity to the project – his use of bold shapes and forms, the strength of his print-based graphics and the prevalence of black and white in his work “.