LVMH Acquires Montaudon Champagne
LVMH,has bought the Montaudon champagne house for an undisclosed amount.
Montaudon will team up with LVMH’s existing portfolio of champagne brands: Dom Perignon, Moet & Chandon, Veuve Clicquot, Ponsardin, Krug, Ruinart and Mercier.
Founded in 1891 by Auguste Louis Montaudon, this family-owned business is located near the Cathedral in Reims, the key capital of the champagne appellation. Montaudon champagnes are sold in France and in over 25 other countries. The company employs 29 people.
“The acquisition of Montaudon enables us to complete our portfolio of prestigious brands and to increase our champagne reserves. This corresponds with Moet Hennessy’s strategy to strengthen its worldwide leadership in the luxury wines and spirits sector,” argued Moet Hennessy Chairman Christophe Navarre in a release.