Bulgari Save The Children Campaign

Italian jewellery brand Bulgari has committed to raising €10 million for Save The Children's "Rewrite the Future" campaign as part of its 125th birthday celebrations in 2009. This silver ring, which features an evgraved Bulgari logo, will go on sale for €290 from February 1, with €50 from each sale being donated to the charity. At the end of the year, 15 pieces of high jewellery and 8 high-end timepieces will go to auction in New York and all proceeds will be donated to Save The Children.