Absolut vodka one-litre pack

Maxxium Global Travel Retail is to launch a new seasonal gift pack for Absolut vodka.
The one-litre pack is made from shiny red spangles, complete with a zipper in the back. On opening the pack, the zipper slides apart, revealing the bottle. The pack is made from 3,238 shiny red sequins, while the label states: "In an Absolut world every night is a masquerade." The shiny red packaging was developed with design agency Family Business.