LOUIS VUITTON plans to build 10 New York-style stalls - in a stand against counterfeiting. The stands will sell authentic Louis Vuitton products, Vogue UK reports.

"We always thought that counterfeit requires zero tolerance for several reasons," Yves Carcelle, chairman and chief executive officer of Louis Vuitton, explains to WWD. "It's a grey economy that escapes all rules of normal labor and normal economic rules and taxations, so it's a bad thing for every state in the world. Secondly, it's bad for any kind of creativity, research and development, because if you don't protect intellectual property, why should people dedicate time and energy to create?"